TODAY more than ever, we live in an information society. We are all concerned and frustrated with current events. We are thirsting for understanding and knowledge. We are all seeking answers. We are not content with our economy, government waste, the tax system, the judicial system, the crime rate, elected officials or government restraints on businesses. The demand for information has made News/Talk Radio the number one format in most markets in the United States. It has caused television to replace "shoot-em-up" and "who-dun-it" programs with programs such as "20/20", "Night Line", "60 Minutes", "Prime Time", "Lehrer Report", and "Crossfire."


     Some facsimile of the Internet will eventually replace radio, television and newspapers. Many radio and television stations are already audio and video streaming on the Internet, and almost all newspapers are published on the Web. Within one year, automobiles will be equipped with Internet capability. There are already over 400 Internet-Only Radio stations on the World Wide Web. 

     Over 95 percent of North America uses the Internet.  It is used to communicate, to learn, to shop and to buy.  It is as integral a part of our lives as the mobile phone.   The numbers are growing daily.


     A typical Web Site generally has information about a specific topic, service, product, idea, view, plan, cause, advice, etc.  They are normally self-serving.  There are many types, such as business, governmental, organizational, informational, political, medical, institutional, educational, etc.  The majority of the most expensive and lavishly designed web sites attract very few visitors on a daily or even frequent basis.

     An Internet Portal is a tool or index that helps World Wide Web users and information seekers find what they are looking for easier and faster.  An individual may visit Internet portals that they find informative and useful many times each day.  An average web site has very few visits per month, while Internet portals can have 100's of thousands to millions of visits a day.

     An Internet Portal, or Web portal  (both meaning the same) can be called a web site, but a web site is not necessarily an Internet portal.  Internet portals are developed to attract visitors to the site.  While access is generally free, the sites generally offer the visitor a wealth of information and assistance.  Most Portals earn revenue through the sale of advertisements in the form of banners at the top, at the bottom, or around the information that attracts visitors to the site.  Sometimes there are advertisements in the information, and/or "pop-up" display windows appear.  Some Internet portals earn money by tracking statistical data from those who visit the site.  Many web sites (for a fee) advertise and/or have links on Internet portals to attract visitors to their sites.  The more useful the Internet portal, the greater the number of visitors and thereby the greater amount of revenue that can be generated.  Visit other parts of the web site for more information.